Job Title: Social Media Associate
Reports to: Executive Director
Works closely with: Communications and Development Manager and Creative Content Manager
Location: Hybrid
Status: 20 hours per week, part-time, non-exempt
Salary: $27 to $35 hourly
Projected Start Date: December 1, 2025
Position Summary
The Social Media Associate will manage Key to Change’s social media presence, co-creating compelling content, growing online communities, and amplifying our mission through digital storytelling. Your work will reach a wide variety of audiences, including music lovers, professional musicians, families, donors, and prospective and current students. The associate will work directly with the Communications and Development Manager and the Creative Content Manager to ensure all content reflects the organization’s brand, values, and programs. This role requires availability for studio and event coverage and a reliable car for transportation. It is ideal for a proactive, independent, yet collaborative professional who thrives in a mission-driven environment, enjoys building online engagement, and can be their best when their best is needed.
About Key to Change
Key to Change is a nonprofit music education organization that inspires underserved youth through rigorous music instruction and leadership development. Our work is guided by core values of excellence, integrity, creativity, collaboration, and equity. We cultivate a vibrant and inclusive community where students thrive, discover their potential, and develop leadership skills. We are seeking a part-time Social Media Associate who loves social media, digital storytelling, and building engagement online. This role is perfect for someone who enjoys challenges, strives to improve continuously, and has the drive, intellect, and long-term commitment to transform incremental efforts into meaningful impact.
Key Responsibilities
Social Media Strategy and Content (65%)
- Develop and implement a social media strategy that increases awareness, engagement, and support for Key to Change programs
- Create and publish content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms
- Co-produce high-quality multimedia content including graphics, images, videos, and written posts that highlight the voices of students, teaching artists, and community partners
- Assist with live social media coverage for concerts, student showcases, studio events, and community programs
- Track analytics and performance metrics to optimize content strategy and report insights to the leadership team
- Stay current on social media trends, algorithm changes, and platform innovations to maintain a relevant and impactful presence
- Ensure all content aligns with Key to Change’s brand voice, values, and commitment to diversity, equity, and inclusion
Community Engagement and Collaboration (30%)
- Manage daily posting and community interactions, responding thoughtfully to messages and fostering meaningful dialogue
- Collaborate with Communications and Development Manager and Creative Content Manager to coordinate about fundraising, recruitment, and other marketing campaigns as well as consistent messaging
- Partner with artists, influencers, and other collaborators to co-create content and expand digital reach
- Maintain and update the social media content calendar in alignment with organizational priorities
- Collaborate with internal teams to ensure content accurately reflects programs and organizational initiatives
Organizational Support (5%)
- Participate in professional development and organizational learning opportunities, including topics on equity, arts access, and youth development
- Support internal processes to improve efficiency and impact of the communications team
Who We Are Looking For
Core Attributes
- Passion for social media, digital engagement, and storytelling
- Commitment to trying their best in the face of challenges
- Self-awareness to communicate hard truths thoughtfully, with courage and humility
- Proactive, independent, collaborative, and trustworthy
- Desire to continuously improve and see small efforts compound into meaningful results
Required Skills and Experience
Required Skills and Experience
- 3–5 years of experience in social media management, digital marketing, or content creation
- Strong knowledge of social media platforms, trends, and algorithms
- Proficiency with Canva, Adobe Illustrator, and AI-powered design tools
- Experience with video editing and graphic design for social media
- Ability to analyze metrics and performance data to optimize content
- Excellent written and verbal communication skills
- Highly organized and able to manage multiple projects and deadlines
- Availability for studio events and reliable transportation (own car required)
Preferred Skills
- Experience with Adobe Creative Suite beyond Illustrator (Premiere, After Effects)
- Photography or videography experience
- Community management or moderation experience
- Appreciation or affinity for classical music
Benefits
- Coverage of Canva Pro subscription
- Participation in in-person events, staff meetings, and student showcases
- Clear opportunities for professional development, mentorship, and promotion to full-time Social Media Manager
- Access to 401K retirement plan
- Medical, dental and vision insurance
- Event transportation reimbursement
Why Join Us
This is an opportunity to play a pivotal role in shaping the voice of a mission-driven nonprofit. You will have creative freedom to highlight student achievements, engage the community, and make a real impact through digital storytelling. You will work alongside a passionate team that values excellence, creativity, collaboration, and equity and believes in the transformative power of music education.
How to Apply
Please submit the following materials:
- Resume detailing relevant experience in social media, content creation, or digital marketing.
- Cover letter explaining why you are passionate about social media, digital storytelling, and Key to Change’s mission.
- Portfolio or work samples showcasing social media content, graphics, videos, or campaigns you have created.
- Three references from supervisors, colleagues, or former instructors who can speak to your experience and work ethic.
To apply, please submit your materials to Dr. Quinton Morris, Executive Director & Founder, [email protected]. Applications received prior to November 1, 2025 will be prioritized. No incomplete applications will be considered.
